Legal

Privacy Policy

Last updated: June 2025 · Applies to all users of the Wylde Self platform

We take your privacy seriously. We collect only what we need to deliver the Service, we never sell your data, and we give you control over what you share.

1. Who We Are

Wylde Self ("we", "us", "our") operates the wyldeself.com website and associated platform. For questions about this Privacy Policy, contact us at wilke@wyldeself.com.

2. Information We Collect

We collect information in three ways:

Information you provide directly:

Information collected automatically:

Information from third parties:

3. How We Use Your Information

PurposeData Used
Providing and personalising the ServiceProfile data, health info, activity logs
Generating AI workout and nutrition plansProfile data, goals, restrictions
Future Self image generationPhotos you upload
AI coaching responsesMessages, profile context
Sending access codes and updatesName, email
Security and fraud preventionIP address, device info
Improving the ServiceUsage patterns, aggregated data

4. Health Information

Some information you provide — including medical conditions, dietary restrictions, and fitness goals — may be considered health-related. We treat this information with the highest level of care. We use it only to personalise your experience within the Service. We do not sell, share, or disclose health information to third parties except as necessary to provide the Service (e.g., processing AI requests).

The Service does not provide medical advice. Health information you provide is used for personalisation purposes only.

5. Photos and Images

If you upload a photo for the Future Self feature, that photo is transmitted to fal.ai for AI processing. We recommend not uploading photos of minors. Photos are used solely to generate your Future Self visualisation and are not used for any other purpose, shared publicly, or used to train AI models without your consent.

6. Data Storage

Your profile data is currently stored locally in your browser (localStorage). This means your data stays on your device and is not transmitted to our servers unless you use an AI feature. We are building server-side storage for future versions of the platform.

Form submissions (waitlist, NDA agreements) are stored via Formspree and transmitted to our designated email address.

7. Data Sharing

We do not sell your personal data. We share data only in the following circumstances:

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

To exercise any of these rights, contact us at wilke@wyldeself.com. We will respond within 30 days.

9. Cookies

We use sessionStorage (not persistent cookies) to maintain your login state within a browser session. We do not use tracking cookies or third-party advertising cookies. Google Fonts loads from Google's servers, which may set cookies governed by Google's privacy policy.

10. Children's Privacy

The Service is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us immediately and we will delete it.

11. International Transfers

Your information may be processed in countries other than your own, including the United States, where our service providers operate. By using the Service you consent to such transfers. We take steps to ensure appropriate safeguards are in place.

12. Data Retention

We retain personal data for as long as necessary to provide the Service and comply with legal obligations. Form submission records (including NDA agreements) are retained for a minimum of 3 years for legal purposes. You may request deletion of your data at any time.

13. Security

We implement reasonable technical and organisational measures to protect your personal data. API keys and sensitive credentials are never exposed in frontend code. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

14. California Privacy Rights (CCPA)

California residents have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected, the right to delete personal information, and the right to opt-out of the sale of personal information. We do not sell personal information. To exercise your CCPA rights, contact wilke@wyldeself.com.

15. GDPR (European Users)

If you are located in the European Economic Area, you have rights under the General Data Protection Regulation. Our legal basis for processing is: contract performance (providing the Service), legitimate interests (security, improving the Service), and consent (optional features). To exercise your GDPR rights, contact wilke@wyldeself.com.

16. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the date at the top of this page. Continued use of the Service after changes constitutes acceptance of the updated policy.

17. Contact

For any privacy-related questions or requests: wilke@wyldeself.com